Overview
It seems most business environments involving digital media are ever-changing with new technologies crowding in before new protections can be implemented. That’s why McBrayer’s intellectual property team pays special attention to the evolving landscape of advertising and entertainment law, helping our clients get out ahead of the very latest IP issues as they arise. Our job is to make sure we first understand our clients’ businesses so we can best advise them on how to maximize opportunity in the media and entertainment arena while minimizing risk.
Our team provides clear regulatory guidance to make certain clients remain in compliance with regulations—even when those regulations shift—and are often asked to provide well-earned knowledge on best practices for advertising and online practices. We take pride in being at the forefront of unfair competition laws, advertising laws, data privacy laws, consumer protection laws, and industry regulations and guidance.
As marketing issues arise for our clients, we provide guidance on managing social media campaigns, working with influencers, and working with independent contractors creating marketing materials and other campaigns. Our team also reviews and drafts marketing guidelines, contest rules, influencer agreements, and reviews website disclosure labels and requirements for clients as well.
Our advertising and entertainment law services include:
- Drafting and negotiating influencer agreements
- Advising clients on behavioral and targeted advertising compliance
- Providing advice and drafting related to contest or sweepstakes rules
- Providing advice related to social media campaigns
- Drafting and negotiating collaboration agreements
- Drafting and negotiating affiliate agreements
- Drafting and negotiating celebrity marketing agreements
- Reviewing FTC guidelines
- Reviewing regulatory guidance related to required website disclosures
- Reviewing proposed labels and providing advice related to label requirements
Take the First Step to Success
To discuss the ways our attorneys can assist you with advertising or entertainment law, contact the firm online.
