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McBrayer Blogs

Showing 4 posts tagged trademark registration.

SCOTUS: You Can't Register Someone Else's Name as a Trademark, Especially Not TRUMP TOO SMALL

The Supreme Court made it clear, regardless of any intended message, the First Amendment does not permit anyone to register someone else’s name as part of a trademark. The Lanham Act, the law which governs federal registration of trademarks, (“the Act”), prohibits registration of trademarks containing the names of living individuals without their consent. In the case of Vidal v. Elster, the Court held that such a restriction is not a violation of the First Amendment. More >

“X” Marks the Spot Where Twitter Once Stood – A Lesson in Trademark Searching and Rebranding

In early August, the nearly half a billion users of Twitter looked at their phones and found something perplexing—the instantly-recognizable blue icon with the white silhouette of a bird had vanished, and in its place a black square with a white “X” had appeared. CEO Elon Musk had decided to rebrand Twitter as “X”—but did he think through all the trademark ramifications of this choice before implementing it? More >

Miami Dance Club Hopes New Golf Tour’s Name Will Be Short-LIVed

Over the past few weeks we have been watching CBS’s celebration of college basketball and, during commercial breaks, hearing those familiar musical notes that signal The Masters golf tournament has arrived. So, what better time than now to celebrate Passover, Easter, world class golf, and, naturally, a good trademark dispute.

More >

Trademark Registrants, Take Note: COVID-19 Presents Some Challenges for Maintaining Trademark Registrations

As we all know, the varying degrees of lockdown brought about by the COVID-19 pandemic have, for over a year now, interrupted nearly every aspect of personal and professional life. For businesses, mandatory closings and temporary shutdowns can mean a waning customer base and dwindling revenue, but it can also mean something even worse: losing federal rights to a trademark. More >

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