Intellectual Property Blog

McBrayer Data Privacy Update: A Look Back at 2024 and What to Expect in 2025

What We Saw in 2024:

2024 was the year of data privacy enforcement. The Federal Trade Commission (FTC) brought at least four enforcement actions in 2024 that addressed sensitive location data. These enforcement actions underscore the need to establish appropriate information security practices and to obtain affirmative consent for the sharing of sensitive data. The FTC further required companies to establish a sensitive location data program and address consumer rights requests. More >

Another Consumer Transparency Requirement for Businesses: The FTC finalizes the “Click to Cancel” Rule

The Federal Trade Commission routinely develops, amends, and enforces various rules related to consumer protection including transparency and choice requirements, many of which involve consent, privacy, and data security. More >

Do You Know How the Cookies Crumble? Your Duty in Protecting E-Commerce Consumers’ Data Privacy

The pandemic led people to work from home, connect from home, shop from home, and, for many, entrepreneur from home. With every passing day, people and businesses are more reliant on e-commerce and the internet in general, and, at the same time, people and businesses are more sophisticated about privacy issues. People are now accustomed to seeing cookies notices whenever they land on a website, and they are generally familiar with the idea that websites may be collecting data about them. Many consumers even know that they may have rights to control how a business manages that private information collected. More >