Intellectual Property Blog

No, Google, I Don’t Want You to Write My Letter

The 2024 Olympics have come to a close, and as we all look back on the memories made and records set in Paris (and Tahiti, of course!), I can’t help but focus on a commercial that irritated me to no end. The commercial promoted Google’s Gemini AI technology by featuring a proud father working with his impressionable daughter, who the ad tells us was looking up to track star Sydney McLaughlin-Levrone. The doting but modest father explains that his daughter “wants to show Sydney some love (by writing a letter), and I’m pretty good with words, but this has to be just right. So Gemini: Help my daughter write a letter telling Sydney how inspiring she is, and be sure to mention that my daughter plans on breaking her world record one day.” More >