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Ameena Khan Per
Showing 2 posts by Ameena Khan Per.
McBrayer Data Privacy Update: A Look Back at 2024 and What to Expect in 2025
What We Saw in 2024:
2024 was the year of data privacy enforcement. The Federal Trade Commission (FTC) brought at least four enforcement actions in 2024 that addressed sensitive location data. These enforcement actions underscore the need to establish appropriate information security practices and to obtain affirmative consent for the sharing of sensitive data. The FTC further required companies to establish a sensitive location data program and address consumer rights requests. More >
Another Consumer Transparency Requirement for Businesses: The FTC finalizes the “Click to Cancel” Rule
The Federal Trade Commission routinely develops, amends, and enforces various rules related to consumer protection including transparency and choice requirements, many of which involve consent, privacy, and data security. More >
