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Showing 2 posts in PhoneDog v. Kravitz.
Who Owns Your Company’s Social Media Accounts?
Posted In Employee Handbook, Employment Law, PhoneDog v. Kravitz, Social Media Ownership, Social Media Policies
Some business assets are easy to spot: a company car or fax machine, for example. Others are intangible, like a bank account or line of credit. More >
Who owns your Twitter account?
Posted In Employment Law, Internet & Media Law, Internet Defamation, PhoneDog v. Kravitz, Social Media, Social Media Policies
As more and more employees are tasked with -- or even hired for the express purpose of -- tweeting on behalf of their employer, it is important to think about ownership of the twitter account from which they tweet. A twitter account can be an important asset to a business or organization because the account (and the owner thereof) amasses followers who can become customers, fans and/or contributors. Those followers can also share the marketing and informative content your company or organization chooses to share with others by re-tweeting, liking or quoting your tweets, or by old-fashioned word-of-mouth. If they suddenly disappear, it may take significant time and effort to amass those followers again, and some you may never get back. More >
